In late 2017, early 2018 I worked for Nike at W+K London to produce a load of films and social media content to support the epic Nothing Beats A Londoner campaign. I worked with director Finn Keenan and Riff Raff films to create over 80 individual pieces of content for Instagram stories, and a whole suite of Gifs for WhatsApp, Facebook and Giphy. I worked with W+K London's in-house design team and I Love Dust to create sticker packs for Instagram and Snapchat and I helped launch the hero 'Nothing Beats A Londoner' content through the Instagram accounts of London teenagers.
The Nothing Beats A Londoner campaign was written by Tom Bender and Tom Corcoran. CD'd by Paddy Treacy and Mark Shanley and directed by Megaforce.
The Social ‘B-Unit’ elements of the campaign were also CD’d by Paddy and Mark, produced by Tom Dean and Jasper Ford.
Due to a legal hoo-ha around the use of a certain collection of letters above a swooshing logo, ALL the work has now been pulled from the internet
So instead of the work, here’s a picture of the the award the campaign won for Social Media and reach.