Ministry of Sound was being threatened (literally) by Boris Johnson and his cronies. They were trying to get the nightclub closed down so they could build a luxury block of flats. This was not only going to be another blow to London nightlife, but a massive blow to the pubs, off-licences, takeaways and hotels who all survive on the club's existence.
We decided to pair each of these local businesses with famous musician/DJ/Rapper on the Ministry of Sound label. We then photographed them together and used these images as billboards all around the local area.
A petition was started and signed by over 25,000 people.
The club was saved and boris and his mates were defeated.