Creative Copywriter and Creative Director.
Studied: Bower Ashton school of Art, then Central St Martins BA Graphic Design, Photography and Creative Advertising.
My first job was at BMB, where I worked as a Junior copywriter/creative across numerous accounts. Grolsch Beer, Wall's Pasties, Ikea, Chritian Aid and Carling beer being the most notable. I also worked under ECDs Matt Gooden and Ben Walker to win the William Hill and Dairy Lea accounts for the agency.
While at BMB, myself and my creative partner Kate Baker decided to start our own little ‘agency within an agency’ called NightShop. We stayed late(er) than everyone else and pitched for our own accounts to work on. NightShop helped to launch the charity C.A.L.M in London and ran a successful campaign to save Ministry of Sound from closure.
Three-point-five years later I followed Matt and Ben to Crispin Porter + Bogusky London to work on Paddy Power alongside Bertie Scrase and Christen Brestrup. We wrote and produced some great work and after 2 years I was made Creative Director on the account. I also managed to get a few pieces of work away on Turkish Airlines and Diesel, almost did something great for Milka and secured the Captain Morgan, McCoy's and Coke Zero business for the agency.
I then moved to W&K London to spend the summer working with a very talented Art Director and Creative named Caleb Al-Jorani. We produced some lovely work for Nike Hypervennon II football boots and then... I did the unthinkable... and left W&K to work at 101.
After a brilliant first year at 101 I became a fully-fledged Creative Director, working across all the Britvic accounts. I developed the global positioning of Heineken’s Desperados beer, won the Costa Coffee, Subaru and Drench business and wrote some lovely little ads for the National Art Fund, OJO online casino, R.Whites Lemonade and Innocent Smoothies. In 2017 101 picked up the International Small agency of the Year award and my Prosecco events business, Bubble Bros Ltd, was listed as a contributing factor by the judges.
Along this journey I have worked with some incredibly talented people, picked up a fistful of creative awards and made some work that I’m genuinely proud to call my own.