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A new Star Wars film was about to hit the big-screen and Innocent had a new type of smoothie, with vitamins and botanicals, that they wanted to sell to people. In a moment of madness/genius, they decided to buy the most expensive 20-second cinema spots in the world. The ones just before the new Star Wars film, and then give us the 25p they had left over to shoot the ads. 

The Smoothie of the Future is here...