In 2016 Costa approached 101 for a complete relaunch. After giving them a brand-spanking new end line, we decided to create a new motivational training video for their 22,000 baristas.
The 'Never A Dull Cup Training Video' was directed by Nick Gordon and produced by Somesuch and featured Jevon Prince. It was so well received internally that Costa decided to turn the film into a 60-second advert, which ran during the X Factor final.
We also redesigned everything for them, from their logo and signage, to their posters and aprons.